Clune Consulting's branding system was built around a minimal yet bold logo mark, utilising change suggestive colour and a traditional monogram style form in a playful manner. These elements of the brand represents her successful approach to business. The brand extends across the business card, letterhead, website, social media and presentations. This collateral was not an afterthought, but an integrated design process as for Clune Consulting it would be rare to find a standalone brand moment. Adjusting ratios of colour and scale for the logo mark, brings the brand to life across multi mediums without losing the core brand values.